By: ANETTA NOWOSIELSKA
Supermodel, entrepreneur, and mom to three girls, Chanel Iman has traded the catwalk for a life of intentional living in her South Florida home. We caught up with the stunner between a work trip to Cannes and a family vacation in Africa to learn how her new lifestyle brand embodies her philosophy of comfort and purpose.
PHOTOGRAPHY: NICK GARCIA
FASHION DIRECTION: DENISA PALSHA
STYLING ASSISTANT: ARTURO SU
What defines “luxury “ for you these days?
Chanel Iman: There is a natural shi toward effortless elegance—light fabrics, bold colors, and statement pieces that feel polished but never overdone. I’ve embraced a more relaxed, coastal sophistication that still honors my love for structure and detail, just with a softer, more fluid edge. Luxury, for me now, isn’t just about labels or high fashion—it’s about intentionality. It’s how something ÿts into my life and makes me feel. Whether it’s a beautifully tailored dress that moves with me, or a quiet moment of calm in the middle of a busy day with my family, true luxury is about comfort, conÿdence, and quality—both in style and in lifestyle.
What advice would you give to aspiring models today?
CI: To aspiring models, I’d say: Know your worth, protect your energy, and always treat modeling as both an art and a business.
Chasa, your new home and lifestyle brand, is deeply personal, stemming from your early modeling days and the comfort you found in simple items. How has your experience as a supermodel informed the development and ethos of Chasa?
CI: My modeling career taught me the value of balance—after long, chaotic days, it was the simple, grounding comforts that made all the difference. With Chasa, I wanted to bring that feeling of calm, beauty, and intention into everyday living.
Chasa emphasizes comfort and luxury. What was the most challenging product to perfect in your initial collection, and what message do you hope to convey through the brand’s offerings
CI: The robe was the most challenging to perfect—we wanted it to feel like a warm embrace without sacrificing elegance. Through Chasa, I hope to share that true luxury is found in the everyday moments of comfort and care.
What personal need or gap in the market did you specifically aim to fill when you first conceived the idea for Chasa?
CI: I wanted to fill the gap between high-end luxury and everyday comfort—creating pieces that feel and look effortlessly comfortable but are truly wearable and nurturing for real life.
Looking ahead, where do you envision Chasa in the next five years, and what are your aspirations for expanding the brand’s reach and product lines?
CI: I see Chasa becoming a go-to for luxury home goods worldwide, expanding into new categories like home essentials and wellness products—always focused on comfort, quality, and mindful living.